Description
STRATEGIC SESSIONS:
Create your Marketing Strategy
Figuring out your marketing plan can be pretty daunting. Where to start? What to focus on? Together, we will plan your 6-month marketing strategy with easy-to-follow steps and tools to keep you on track. DURATION: 2-3 hours
Master Facebook Ads
Learn everything you need to know to be a Facebook ads guru. I will walk you through the best steps to set up your ads, including how to target (and re-target) the right audience, how to split test, optimize ad spend, and how to set up your Pixel. You will also learn how to track conversions and measure your ROI. DURATION: 2-3 hours
Content Marketing
Content Marketing strategy that builds brand loyalty. Tap into your unique voice to create authenticity and messaging that’s relatable and lovable. We will define your content pillars and build a monthly content plan so that your business drives traffic and builds trust with your audience – consistently. DURATION: 2-3 hours
Traffic & Sales Funnels
Content Marketing strategy that builds brand loyalty. Tap into your unique voice to create authenticity and messaging that’s relatable and lovable. We will define your content pillars and build a monthly content plan so that your business drives traffic and builds trust with your audience – consistently. DURATION: 2 hours
SKILLS-BASED MODULES:
Google Ads
Google Ads campaigns are one of the easiest ways to drive traffic to your website. Learn how to perform keyword analysis and the step-by-step methods to create ads, measure the outcomes and control spend. DURATION: 2-3 hours
SEO Fundamentals
Google Ads campaigns are one of the easiest ways to drive traffic to your website. Learn how to perform keyword analysis and the step-by-step methods to create ads, measure the outcomes and control spend. DURATION: 2-3 hours
Email Marketing
Find out why email is one of the most valuable tools you can use to grow your business. Create your CRM strategy that not only grows your list, but builds loyalty and drives sales. Understand the psychology behind purchasing behavior to create mail sequences that work. DURATION: 2 hours
Google Analytics
What’s the point of spending money on campaigns if you can’t measure your success? Understand data to track conversions and identify missed opportunities. Everything you need to know about Google Analytics for your business DURATION: 2 hours
Instagram for Business
Learn the essentials of using Instagram for your business, including creating content that builds your following & fanbase. Create a visual identity for your posts, use Stories to build loyalty & create ads that boost sales. DURATION: 2 hours
Perfecting eCommerce
Cut through the confusion behind choosing your selling platform: Shopify, Squarespace, Etsy, WooCommerce or Amazon? Consider your customer journey when it comes to payment processing, shipping, feedback, timing and delivery. DURATION: 2 hours